Jerrold Burke
About Jerrold Burke
Jerrold Burke is the Head of SEM at Boatsetter and has extensive experience in digital marketing, having managed campaigns with a total spend exceeding $275 million. He has held various leadership roles in companies such as Ignite Visibility, Credit Sesame, and Iron Horse Holdings, and possesses advanced skills in marketing analytics and bid management.
Current Role at Boatsetter
Jerrold Burke serves as the Head of SEM at Boatsetter since 2022. In this role, he is responsible for overseeing search engine marketing strategies and initiatives. His expertise in digital marketing and paid media contributes to the company's growth and visibility in the boating industry.
Previous Experience in Digital Marketing
Before joining Boatsetter, Jerrold Burke held various positions in digital marketing. He worked as the Director of Search Engine Marketing at Iron Horse Holdings (CompareCards.com) from 2012 to 2013. He also served as Director of Paid Media at iCommissions from 2018 to 2019 and as Senior Marketing Manager at Credit Sesame from 2017 to 2018. His roles have involved managing substantial marketing budgets and campaigns.
Expertise in Digital Marketing Platforms
Jerrold Burke possesses expertise in a wide range of digital marketing platforms, including Yahoo Gemini, Taboola, Outbrain, and Dianomi. He specializes in conversion rate optimization and bid management software, which enhances the effectiveness of marketing campaigns. His advanced skills in Microsoft Excel and intermediate proficiency in Microsoft SQL and Visual Basic support his analytical capabilities.
Education and Professional Development
Jerrold Burke studied Marketing Management at Milwaukee Area Technical College. His educational background has provided a foundation for his career in digital marketing, where he has developed a comprehensive understanding of marketing strategies and analytics.
Career Achievements and Client Engagement
Throughout his career, Jerrold Burke has managed marketing campaigns with a total spend exceeding $275 million. He has worked with over 150 different clients and business units, including multiple Fortune 500 companies. His leadership experience includes guiding a team of over 25 internet marketers and business analysts.