Luke Campbell
About Luke Campbell
Luke Campbell serves as the Director of Fishing Experiences at Boatsetter, where he focuses on creating high-quality fishing experiences. He co-founded Fisher Guiding and has a background in marketing and entrepreneurship, with experience in various roles across multiple companies.
Work at Boatsetter
Luke Campbell serves as the Director of Fishing Experiences at Boatsetter, a position he has held since 2020. He co-founded the fishing team with Edward, focusing on delivering high-quality fishing experiences. Under his leadership, the team aims to create 5-star fishing adventures for clients. His role involves overseeing operations, marketing, and customer engagement related to fishing services offered by Boatsetter.
Previous Experience in Fishing Industry
Before joining Boatsetter, Luke Campbell co-founded Fisher Guiding, where he worked as Co-Founder, CMO, and CPO from 2017 to 2020. During his tenure, he was instrumental in product management and marketing, and he played a significant role in building a network of over 500 fishing charters and guides. His experience at Fisher Guiding equipped him with valuable insights into the fishing industry and customer preferences.
Education and Expertise
Luke Campbell studied at the University of North Carolina at Chapel Hill, where he earned a B.S. in Business Administration with an emphasis in Marketing and a minor in Advertising from 2010 to 2013. His academic background provided him with a solid foundation in business principles, marketing strategies, and advertising techniques, which he has applied throughout his career.
Background in Marketing and Research
Luke Campbell has a diverse background in marketing and research. He worked as a Senior Research Executive at System1 Research from 2014 to 2017, where he gained experience in market analysis and consumer insights. Additionally, he held internships at The Ivy Group, Ltd. and MagnetVideo.com in 2012, where he developed skills in advertising and marketing research.
Entrepreneurial Initiatives
Luke Campbell has demonstrated a strong entrepreneurial spirit throughout his career. He co-founded Fisher Guiding and launched an app called Words For Us in 2016, which was a customizable version of the game 'Catch Phrase'. His initiative to start and manage multiple projects reflects his commitment to innovation and growth in the fishing and marketing sectors.