Molly Cutcliff
About Molly Cutcliff
Molly Cutcliff is an Email Marketing Analyst with a Bachelor's degree in Public Relations/Image Management from the University of Tampa. She has experience in executing influencer campaigns and managing email marketing strategies across various companies, including TRUHAIR and Boatsetter.
Work at Boatsetter
Molly Cutcliff has been employed at Boatsetter as an Email Marketing Analyst since 2022. In this role, she focuses on developing and executing email marketing strategies to enhance customer engagement and drive sales. Her responsibilities include analyzing campaign performance and optimizing email content to align with the company's marketing goals.
Previous Experience in Email Marketing
Before joining Boatsetter, Molly Cutcliff served as the Email Marketing Manager at TRUHAIR by Chelsea Scott from 2019 to 2022. During her tenure, she managed the execution of over 20 individual email campaigns each month, which included promotions, product launches, and brand awareness initiatives. She also oversaw a Customer Service Associate to ensure consistency in brand voice across communications.
Education and Expertise
Molly Cutcliff earned her Bachelor's degree in Public Relations/Image Management from the University of Tampa, where she studied from 2014 to 2018. Her educational background provides her with a strong foundation in communication strategies, which she applies in her email marketing roles.
Influencer Campaign Management
Molly has experience in spearheading influencer campaigns, particularly during her time at TRUHAIR. She conceptualized and executed monthly influencer campaigns using AspireIQ, developing partnerships with influencers to enhance organic content for sales and marketing purposes. This work contributed to the brand's visibility and customer engagement.
Early Career as Recruitment Consultant
Molly Cutcliff began her career as a Recruitment Consultant at Anderson Frank from 2018 to 2019. This role provided her with valuable experience in client relations and communication, skills that she later applied in her email marketing positions.