Santiago Bueno
About Santiago Bueno
Santiago Bueno is a Senior Brand Designer with a background in digital media content creation and brand strategy. He has worked for various companies, including Boatsetter, where he contributed to rebranding efforts, and holds a Master of Science in Digital Communication and Media/Multimedia from Northeastern University.
Current Role at Boatsetter
Santiago Bueno serves as a Senior Brand Designer at Boatsetter, a position he has held since 2020. In this role, he focuses on enhancing the company's visual identity and integrating user experience principles into brand design projects. His work contributes to the overall brand strategy, ensuring that digital media content aligns with the company's objectives.
Previous Experience in Design
Before joining Boatsetter, Santiago Bueno accumulated diverse experience in the design field. He worked as a Digital Designer at Norwegian Cruise Line Holdings Ltd. for 9 months in 2020. Prior to that, he served as a Graphic Designer at Northeastern University for 11 months in 2019 and at Evolve Digital Labs for 2 years from 2016 to 2018. His roles involved creating visual content that supported various organizational goals.
Educational Background
Santiago Bueno holds a Bachelor of Arts in Advertising & Marketing Communications from Webster University, where he studied from 2013 to 2016. He furthered his education by obtaining a Master of Science in Digital Communication and Media/Multimedia from Northeastern University, completing the program from 2019 to 2020. His academic background provides a solid foundation for his work in brand design.
Specialization in Digital Media
Santiago Bueno specializes in creating digital media content that aligns with brand strategies. His expertise includes integrating user experience principles into design projects, which enhances the effectiveness of brand communication. This specialization is evident in his contributions to various organizations, including his role in the rebranding efforts at Boatsetter.
Contributions to Rebranding Efforts
During his tenure at Boatsetter, Santiago Bueno contributed significantly to the company's rebranding efforts. His work focused on enhancing the visual identity of the brand, ensuring that it resonates with the target audience. This involvement showcases his ability to apply design principles effectively in a corporate context.