Blair Pfander
About Blair Pfander
Blair Pfander is the Creative Director at Bobbie, with extensive experience in brand content and creative roles across various companies in the New York City area.
Current Role at Bobbie
Blair Pfander is currently the Creative Director at Bobbie. She began this role in 2022 and continues to contribute remotely from New York, United States. In her role, she develops award-winning campaign concepts and assists the company in discovering their 'Why'.
Previous Experience in Creative Leadership
Blair Pfander has extensive experience in creative leadership roles. Prior to her current position at Bobbie, she served as the Vice President of Creative at Buffy from 2020 to 2022 in the New York City Metropolitan Area. Before that, she held multiple roles at Buffy, including Creative Director and Content Director. She also worked as the Content Director at SoulCycle Inc. in 2019 for nine months.
Early Career in Content and Copywriting
Blair Pfander’s early career focused on content and copywriting. She held roles such as Copy Lead and Copywriter at Everlane in San Francisco, CA, and Copywriter at J.Crew. Additionally, she contributed to Daily Candy and NBC Universal. Her experience spans a range of industries and content formats, anchoring her expertise in brand identity differentiation.
Sales and Editorial Roles
In addition to her creative and content roles, Blair Pfander has experience in sales and editorial positions. She worked as a Sales Executive and Copywriter at 3.1 Phillip Lim and also held sales associate roles at rag & bone and Ralph Lauren Double RL. Further, she served as News Editor at LJ Media, gaining a diverse skill set in both sales and editorial domains.
Educational Background
Blair Pfander studied Creative Nonfiction at Columbia University, achieving her BA from 2010 to 2014. She also studied Journalism at The New School from 2006 to 2008. Her educational background provides a solid foundation for her expertise in content creation and brand storytelling.