Erica Sierra
About Erica Sierra
Erica Sierra is the Integrated Marketing Lead at Bobbie, with over 11 years of experience in brand marketing, media, and partnerships.
Title and Current Position
Erica Sierra holds the position of Integrated Marketing Lead at Bobbie. She has been with the company since 2022, overseeing omni-channel marketing campaigns that highlight Bobbie's mission and values. In this role, she is responsible for creating engaging and authentic stories for diverse audiences.
Previous Experience at Tempo
Before her current role, Erica Sierra worked at Tempo as the Senior Brand Marketing Manager from 2021 to 2022. During her 8-month tenure, she focused on brand marketing strategies in San Francisco, California, United States.
Career at SEPHORA
Erica Sierra has significant experience from her time at SEPHORA. From 2018 to 2021, she served as the Brand Media & Partnerships Manager for the US and Canada, working for three years in the San Francisco Bay Area. Prior to that, she was an Integrated Media Strategist at SEPHORA for 5 months in 2017 and 2018.
Early Career and Internships
Erica began her career with internships and early roles in marketing and public relations. She was a Public Relations Intern at GolinHarris from 2013 to 2014. Additionally, she took on the role of Social Media Marketing Intern at Alyssa Nicole in 2013 for 5 months. These early experiences helped shape her career trajectory in the integrated marketing field.
Educational Background
Erica Sierra attended the University of San Francisco, where she studied Communication Studies and earned a Bachelor of Arts (BA) degree. Her education provided a strong foundation for her career in brand marketing, media, and partnerships.