Jennifer Kelly
About Jennifer Kelly
Jennifer Kelly is the Director of Product Management at Bobbie, specializing in digital touchpoint strategies and agile frameworks to enhance customer experience.
Title and Current Role
Jennifer Kelly holds the title of Director of Product Management at Bobbie, where she began her tenure in 2022. In this role, she is responsible for defining digital touchpoint strategies to enhance customer experience and drive revenue conversion across the company's digital properties. She plays a crucial role in supporting mothers and families during the first year of a baby's life.
Professional Background
Jennifer Kelly has accumulated a diverse range of experiences in different industries. Before her current role, she served as the Lead Product Manager at Bobbie from 2020 to 2022. Prior to that, she was Principal at The JK Group from 2019 to 2021. She also led the ecommerce department at pediped Infant Footwear, LLC from 2017 to 2019 and worked as a Merchandise Planner at Cirque du Soleil Entertainment Group in 2017. Additionally, she has experience as a Hardlines Buyer at Zulily, Category Manager at Trend Nation LLC, and Footwear Buyer and Merchandise Planning Analyst at Zappos Family of Companies.
Educational Background
Jennifer Kelly graduated from Tufts University with a Bachelor of Arts degree in English and Mass Communications & Media Studies. She further enhanced her skillset by completing a program in Product Management Leadership at Reforge.
Key Contributions at Bobbie
Jennifer Kelly played a pivotal role in launching hibobbie.com, which has become a key digital platform for Bobbie. Her work in defining digital strategies has significantly improved customer experiences and boosted revenue conversion. She specializes in building and scaling digital products to align with both business goals and customer needs.
Specialized Skills and Approaches
Jennifer Kelly focuses on leveraging agile frameworks to creatively solve consumer problems. Her approach emphasizes empathy and understanding, which has led to significant improvements in customer experiences with Bobbie's products. She prioritizes building digital products that scale effectively and meet both business and consumer needs.