Jenny Altman
About Jenny Altman
Jenny Altman is the Head of Editorial, Branded Content, Affiliate & Product Communications at Bobbie, with a diverse background in content strategy and brand marketing.
Current Position at Bobbie
Jenny Altman is currently serving as the Head of Editorial, Branded Content, Affiliate & Product Communications at Bobbie. She has been with the company since 2021, based in New York, New York, United States. At Bobbie, she manages a wide range of content types including brand, culture, medical, evergreen, and growth content across both paid/sponsored and organic/earned media. She collaborates with multiple departments such as marketing, media, PR, podcast, social, influencer, education, customer experience, and more.
Previous Roles and Experience
Jenny Altman has an extensive background in editorial and branded content roles at various companies. She was the Editorial Director at Some Spider Studios for Scary Mommy & The Dad from 2019 to 2020. Prior to that, she led the Birchbox Voice Project as Head of Birchbox Voice Project in 2019. In 2018, she held the position of Head of Content, Lifestyle at Brit + Co and served as Creative Director at Bollare. From 2015 to 2021, she was the Director of Brand & Content Marketing at ILOVEAGOOD. Jenny has also worked with AMERICAN EAGLE OUTFITTERS INC., Wolford, Lucky Magazine, Conde Nast, and BareNecessities.com in various brand marketing and creative strategist roles.
Educational Background
Jenny Altman studied at Indiana University Bloomington in the Department of Telecommunications, where she achieved her Bachelor's degree. Her education has provided a solid foundation for her extensive career in media, brand marketing, and content strategy.
Professional Achievements
Jenny Altman has led the Milk-Drunk.com platform to a 200% year-over-year traffic increase by developing a revenue-producing, SEO-rich content and commerce site. She has also won two team Webby Awards in 2022 for her work related to editorial, affiliate, sponsored content, and product communications. Her content strategy often integrates educational resources from health, medical, and product experts, particularly to support new parents.
Collaborative Efforts
Throughout her career, Jenny Altman has collaborated with a wide array of departments to enhance content and brand communication. These departments include marketing, media, growth, mission, e-commerce, PR, communications, podcast, social, influencer, education, customer experience, diversity & inclusion, medical, partnerships, affiliate, and e-commerce. Her collaborative approach ensures comprehensive and cohesive content strategies.