Kim Chappell
About Kim Chappell
Kim Chappell is the Chief Brand Officer at Bobbie and a Member at Chief, with extensive experience in brand storytelling and communications strategy.
Current Role as Chief Brand Officer at Bobbie
Kim Chappell currently serves as the Chief Brand Officer at Bobbie, a role she began in 2023. Based in Austin, Texas, she plays a pivotal role in shaping the brand's identity and communication strategy. Her work focuses on developing engaging digital and live events that tell the Bobbie story in an authentic and impactful way.
Membership at Chief
Since 2022, Kim Chappell has been a member of Chief, a network designed for women leaders in Austin, Texas. As a part of this community, she collaborates with other senior female executives, sharing insights and strategies to drive business growth and leadership excellence.
Previous Experience at Bobbie
Before her current role, Kim Chappell held various positions at Bobbie, including VP of Marketing & Communications from 2021 to 2023, and Head of Marketing & Communications from 2020 to 2021. During her tenure at Bobbie in San Francisco, she was instrumental in guiding marketing initiatives and building a strong communications strategy.
Roles at Square
At Square, Kim Chappell contributed to Brand & Purpose Communications and Product Communications between 2018 and 2020. Based in San Francisco, she was responsible for aligning the brand's narrative with its mission and goals, ensuring cohesive messaging across products and communications.
Broadcast Journalism Background
Kim Chappell has a robust background in broadcast journalism, including roles at ABC 57 - WBND as an Evening Anchor and News Reporting positions at WTVF NewsChannel 5, WXII News 12, and WECT News. This experience has provided her with a strong foundation in storytelling and media communication.
Educational Background
Kim Chappell holds a Bachelor of Arts in Journalism from The University of Georgia, where she studied Broadcast Journalism from 2002 to 2006. She also studied History at The University of Edinburgh and Communications and Foreign Relations at Universität Innsbruck.
Expertise in Brand Storytelling
Kim Chappell specializes in creating engaging digital and live events that are integral to brand storytelling and communications strategy. Her focus lies in developing authentic moments that highlight a brand's mission, fostering cross-functional collaboration to meet tight deadlines.