Monique Simpson Oliver
About Monique Simpson Oliver
Monique Simpson Oliver is a Product Marketing Manager at Bobbie with extensive experience in digital marketing and strategy.
Title
Monique Simpson Oliver holds the position of Product Marketing Manager at Bobbie, where she has been working since 2022.
Company
Monique is currently affiliated with Bobbie, a company known for its focus on providing high-quality baby formula options. Her role as Product Marketing Manager involves overseeing the marketing strategies to drive product growth and consumer engagement.
Previous Roles
Before joining Bobbie, Monique served as Digital Marketing Manager at the American Red Cross from 2017 to 2022. In this role, she was responsible for overseeing digital marketing initiatives to enhance the organization's online presence. She also worked as Sr. Digital Strategist at Centerline Digital for five years, focusing on developing digital strategies in the Raleigh-Durham, North Carolina Area. Additionally, Monique held roles at JWT as a Creative Strategy Intern, VCU Brandcenter as a Creative Brand Manager, and Credit Suisse as an IB Ops Analyst.
Freelance Marketing Strategist
Since 2016, Monique has been operating as a Freelance Marketing Strategist. In this self-employed role, she leverages her extensive experience to assist various organizations in crafting and implementing effective marketing strategies for both B2B and B2C companies.
Skills and Expertise
Monique Simpson Oliver is proficient in end-to-end campaign planning, execution, and analytics. She has demonstrated skills in creating comprehensive campaigns across multiple growth channels like email marketing, SEO, social media, and paid media. Her ability to work with cross-functional teams and present strategic insights is complemented by her proficiency with tools such as Google Analytics, Adobe Analytics, and Power BI.
Experience in Digital Campaigns
With a decade of experience, Monique has proven expertise in conducting research and creating creative digital campaigns. She has successfully executed campaigns for both B2B and B2C companies, utilizing various formats, including video, social media, and SMS/MMS, to drive engagement and growth.