Marcos Ferraz Romero
About Marcos Ferraz Romero
Marcos Ferraz Romero serves as the Vice President of International at Boingo Wireless, where he has worked since 2013. He has extensive experience in sales, marketing, and international business development, having held various roles in companies such as American Express, TIM Brasil, and Unilever.
Current Role at Boingo Wireless
Marcos Ferraz Romero serves as the Vice President of International at Boingo Wireless since 2013. In this role, he is responsible for overseeing the company's international operations, focusing on expanding its global footprint. His extensive experience in the telecommunications and technology sectors supports his leadership in driving business growth and strategic initiatives.
Previous Experience in Telecommunications
Prior to his current position, Romero held several key roles in the telecommunications industry. He worked as the Sales and Marketing Director at Oi WiFi from 2011 to 2013, where he played a significant role in the company's strategic direction. Before that, he served as the International, Retail and Marketing Director at Vex from 2006 to 2011, leading the company's expansion into various international markets.
Educational Background
Romero studied at FGV - Fundação Getulio Vargas, where he earned an MBA in Marketing from 2007 to 2009. He also completed a Bachelor’s degree in Business Administration at Universidade Presbiteriana Mackenzie from 1999 to 2003. Additionally, he pursued a GV PEC in Services Marketing at FGV in 2004.
Career Development and Skills
Romero has a diverse career trajectory that includes roles in sales, marketing, and account management. He has demonstrated expertise in managing P&L, operations, and leading teams across multiple international markets. His fluency in Portuguese, English, and Spanish enhances his ability to navigate global business environments.
Key Contributions and Achievements
Throughout his career, Romero has been instrumental in developing new sales channels and business initiatives aimed at revenue generation and market share growth. He played a key role in the acquisition process when Oi acquired Vex in 2011, which led to his appointment as Sales and Marketing Director Globally. His leadership in international expansion efforts has included managing strategic assessments and partnership negotiations.