Melissa Robinson
About Melissa Robinson
Melissa Robinson is the Vice President of Marketing and Communications at Boingo Wireless, where she has worked since 2018. She has extensive experience in strategic communications, having held senior roles at various companies and advised major brands on reputation management.
Current Role at Boingo Wireless
Melissa Robinson serves as the Vice President of Marketing and Communications at Boingo Wireless, a position she has held since 2018. Based in Los Angeles, she leads the company's marketing strategies and communication efforts, focusing on enhancing brand visibility and engagement. Her role involves overseeing marketing initiatives, public relations, and digital communications to support Boingo's objectives in the wireless industry.
Previous Experience in Corporate Communications
Prior to her current role, Melissa Robinson held several significant positions in corporate communications. She worked at MCI as Manager of Financial Communications from 1990 to 1993. Later, she served as Vice President of the Consumer Technology Practice at GolinHarris from 1994 to 1997. Robinson also held the role of Senior Vice President for Global Corporate Communications and Public Affairs at CKE Restaurants, Inc. from 2013 to 2015, and was SVP of Consumer Marketing and Digital at Hill & Knowlton from 2005 to 2008. Additionally, she was Executive Vice President of Consumer & Digital Communications at Weber Shandwick from 2008 to 2013.
Education and Academic Involvement
Melissa Robinson earned her Bachelor of Arts degree in History from UCLA. In addition to her corporate roles, she has been involved in academia as an Adjunct Professor at the University of Southern California Annenberg School for Communication and Journalism since 2008. In this capacity, she contributes to the education of future communications professionals, sharing her expertise in the field.
Expertise in Communications and Public Speaking
Robinson has developed expertise in talent development and training within the communications sector. She has extensive experience in digital storytelling and media relations. Furthermore, she is an accomplished public speaker, having delivered keynotes, participated in panels, and led workshops at various industry and educational conferences. Her insights are sought after by major brands, including Verizon, General Motors, and Amazon, for strategic communications and reputation management.
Advisory Roles and Brand Collaborations
Throughout her career, Melissa Robinson has served as a trusted communication advisor to executives across various industries. She has provided strategic guidance to major brands such as Samsung, Activision, and Pepsi-Cola, focusing on enhancing their communication strategies and managing their reputations. Her advisory roles reflect her extensive knowledge and experience in the field of communications.