Randy Posner
About Randy Posner
Randy Posner serves as the Senior Director of Marketing at Boingo Wireless, where he has worked since 2018. He oversees the Military team's revenue and operating expenses, managing marketing campaigns for over 70 military bases and focusing on customer acquisition and retention.
Work at Boingo Wireless
Randy Posner has served as the Senior Director of Marketing at Boingo Wireless since 2018. In this role, he oversees the marketing strategies for the company's Military team, which includes managing marketing campaigns and customer care for over 70 military bases across the United States and the Asia Pacific region. He is responsible for creative development and campaign management, ensuring alignment with business objectives. Posner also presents marketing updates during quarterly business reviews and all-hands meetings, providing insights to senior leadership. His efforts contribute to a revenue stream exceeding $75 million for the Military division.
Previous Experience in Marketing
Prior to his current role, Randy Posner held various marketing positions. He worked as a Marketing Consultant at TruFusion, LLC from 2018 to 2019. Before that, he was the Sports Marketing Manager at DIRECTV from 2009 to 2013, where he managed sports-related marketing initiatives. He also served as the Marketing Director for the Western Region at Equinox from 2014 to 2018, focusing on regional marketing strategies. His early career included roles such as Promotions Supervisor at General Motors R*Works and Account Supervisor at Wasserman Media Group, where he developed promotional strategies and managed client accounts.
Education and Expertise
Randy Posner holds a Bachelor of Science degree in Business Administration from California State University, Northridge. He furthered his education by obtaining a Master of Business Administration (MBA) with a focus on Strategic Marketing from Loyola Marymount University, College of Business Administration. His academic background provides him with a strong foundation in business principles and marketing strategies, which he applies in his professional roles.
Marketing Strategies and Responsibilities
At Boingo Wireless, Randy Posner is responsible for developing marketing strategies aimed at driving sales and customer acquisition while focusing on retention and reducing churn. He analyzes sales and churn data to identify customer trends and anticipate future behavior, which informs his marketing decisions. Posner also focuses on new products and larger opportunities to increase average revenue per user (ARPU) and drive overall revenue for the company.