Daina Burnes
About Daina Burnes
Daina Burnes Co-founder & CEO
Daina Burnes serves as the Co-founder and CEO. Her innovative vision has driven the company's advancements within the apparel industry, particularly in the area of fit technology. Burnes leverages her background in master tailoring, inspired by her family's expertise in the field, to blend traditional craftsmanship with modern technological solutions.
Daina Burnes Background in Master Tailoring
Daina Burnes draws significant inspiration from her family’s craft in master tailoring. This background instilled a deep understanding of the importance of precise fits in clothing, which has been a driving force behind her innovations in the fashion technology space.
Daina Burnes Machine Learning Initiatives Since 2012
In 2012, Daina Burnes began developing machine learning and mathematical algorithms aimed at enabling shoppers to get fitted for custom clothing without the need for a measuring tape. This initiative marked a significant step forward in making custom fit accessible and convenient.
SaaS Company Relaunch under Daina Burnes
Daina Burnes relaunched her company as a SaaS enterprise, focusing on providing core technology and solutions to apparel brands globally. This strategic move allowed the innovative fitting technology to be accessible widely, benefitting numerous brands in optimizing their services.
Daina Burnes Fit Technology Revolution
Since 2017, Daina Burnes has led a revolution in fit technology, delivering proven results in reducing product returns, boosting conversion rates, and enhancing sustainability for apparel brands. Her leadership in this area has significantly impacted how brands approach custom fitting and customer satisfaction.