Alex Rotter
About Alex Rotter
Alex Rotter is a Paid Media Strategist with extensive experience in digital marketing, currently working at Bold Orange and Thomson Reuters. He specializes in optimizing paid media campaigns and has a background in developing customer engagement strategies.
Work at Bold Orange
Alex Rotter has been employed at Bold Orange as a Paid Media Strategist since 2021. In this role, he focuses on optimizing paid media campaigns to enhance brand acquisition and retention. He contributes to the development of innovative customer engagement strategies that align with Bold Orange's mission to drive societal progress. His work in the Greater Minneapolis-St. Paul Area emphasizes targeted media strategies that drive business growth.
Current Role at Thomson Reuters
Since 2018, Alex Rotter has worked at Thomson Reuters as a Digital Marketer, specifically in the role of PPC Strategist. His responsibilities include managing and optimizing pay-per-click advertising campaigns. Prior to this position, he served as a Digital Marketer - PPC Coordinator at Thomson Reuters for six months in 2017, where he gained foundational experience in digital marketing strategies.
Education and Expertise
Alex Rotter studied at the University of North Dakota, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing. His academic background provides a solid foundation for his expertise in driving business growth through targeted media strategies. He specializes in optimizing paid media campaigns, which enhances brand acquisition and retention.
Background
Alex Rotter has a background in digital marketing, with a focus on pay-per-click strategies. His career includes significant experience at Thomson Reuters, where he progressed from a PPC Coordinator to a PPC Strategist. His current role at Bold Orange further develops his skills in customer engagement and media strategy, contributing to the overall mission of the organization.