Andy Thomson
About Andy Thomson
Andy Thomson serves as the Director of Search at Bold Orange, where he leads a team focused on enhancing digital strategies for brands. With a background in marketing and extensive experience in search engine optimization, he specializes in delivering measurable results for both B2C and B2B clients.
Current Role at Bold Orange
Andy Thomson serves as the Director of Search at Bold Orange, a position he has held since 2022. In this role, he leads a team that focuses on integrating technology, brand, business, and customer needs to enhance web properties. His leadership emphasizes driving measurable results for both B2C and B2B brands through effective digital strategies. The team under his direction utilizes data and experience to improve client business outcomes in the digital space.
Previous Experience at Bold Orange
Prior to his current role, Andy Thomson worked at Bold Orange as the Associate Director of Search from 2021 to 2022. During his 11-month tenure, he contributed to the company's search strategy and digital marketing efforts in the Greater Minneapolis-St. Paul Area. His experience at Bold Orange laid the groundwork for his advancement to the Director of Search position.
Professional Background in Marketing
Andy Thomson has extensive experience in the marketing field, having held various positions at Three Deep Marketing. He worked as an Associate Director of Search for three months in 2021, and previously served as a Senior Strategist, Search from 2018 to 2020. His roles involved developing search strategies and optimizing digital marketing initiatives, contributing to the success of multiple client campaigns.
Education and Qualifications
Andy Thomson studied at DePaul University, where he earned a Bachelor of Science in Marketing from 2007 to 2010. He also pursued further education at Augsburg University, currently working towards a Master of Business Administration (MBA) from 2023 to 2025. Additionally, he completed the altMBA program in 2019, focusing on Making a Ruckus, which further developed his leadership and strategic thinking skills.
Leadership Style and Approach
In his leadership roles, Andy Thomson emphasizes compassion and ambition as key qualities. He manages teams by fostering an environment that encourages collaboration and innovation. His approach is centered on connecting various elements of technology, branding, and customer engagement to drive effective digital strategies and achieve measurable outcomes.