Carie Otto
About Carie Otto
Carie Otto is a Director of Campaign Services at Bold Orange, where she has worked since 2021. She has extensive experience in marketing strategy and campaign management, having held various positions at Three Deep Marketing and the University of St. Thomas.
Current Role at Bold Orange
Carie Otto serves as the Director of Campaign Services at Bold Orange, a position she has held since 2021. In this role, she focuses on developing and executing marketing campaigns that enhance customer engagement and drive business results. Her responsibilities include overseeing campaign strategy, implementation, and performance analysis, ensuring that marketing efforts align with client objectives.
Previous Experience at Three Deep Marketing
Carie Otto has extensive experience at Three Deep Marketing, where she held multiple positions. She worked as a Paid Media Strategist from 2013 to 2016, a Sr. Strategist in Optimization from 2016 to 2017, and as Associate Director of Strategy from 2017 to 2019. Additionally, she served as Director of Campaign Services from 2019 to 2021. Her roles involved strategy development, campaign management, and optimization of marketing initiatives.
Educational Background
Carie Otto studied at the University of St. Thomas, where she earned a Bachelor of Arts degree in Marketing and Spanish from 2003 to 2007. She later pursued a Master of Business Administration (MBA) at the same institution, completing her studies between 2009 and 2015. Her education provided a strong foundation in marketing principles and business management.
Expertise in Marketing Strategies
Carie Otto possesses advanced skills in web analytics, enabling her to conduct detailed analyses and optimize online marketing strategies. She specializes in audience selection and target marketing, which involves identifying and effectively reaching specific customer segments. Additionally, she has expertise in enacting the connected journey, creating seamless customer experiences across multiple channels.
Proficiency in Digital Advertising Tools
Carie Otto has a strong proficiency in Google AdWords, which she utilizes for managing and optimizing online advertising campaigns. Her experience in paid media strategy and optimization allows her to effectively leverage digital advertising tools to achieve marketing objectives.