Dana Hendricks

Director, Client Strategy And Services @ Bold Orange

About Dana Hendricks

Dana Hendricks serves as the Director of Client Strategy and Services at Bold Orange in Minneapolis, Minnesota, where she has worked since 2023. With extensive experience in account management and a strong focus on customer experience, she has held various roles in notable companies, including The Lacek Group and HealthPartners.

Work at Bold Orange

Dana Hendricks serves as the Director of Client Strategy and Services at Bold Orange, a position she has held since 2023. In this role, she focuses on developing and implementing effective brand and marketing strategies. Her expertise in client services and customer experience enhances the company's ability to meet client needs and drive loyalty.

Current Role at The Lacek Group

In addition to her role at Bold Orange, Dana Hendricks is also the Account Director at The Lacek Group, where she has been employed since 2022. Her responsibilities include overseeing client accounts and ensuring the delivery of strategic marketing solutions tailored to client objectives.

Previous Experience in Marketing and Account Management

Dana has extensive experience in marketing and account management. She worked at HealthPartners as a Worksite Health Marketing Specialist from 2008 to 2010 and later held various positions at The Lacek Group, including Senior Account Executive and Account Supervisor. Additionally, she served as Account Director at Ostrom Creative and The Nerdery, further solidifying her skills in client services and digital strategy execution.

Education and Expertise

Dana Hendricks earned a Bachelor of Science degree in Psychology and Business Management from the University of Wisconsin, where she studied from 2004 to 2008. Her educational background supports her strong focus on customer experience and loyalty marketing, which are essential components of her current roles in client strategy and services.

Background in Digital Strategies

Dana possesses a background in executing digital strategies, which enhances her capability in managing client services. Her deep interest in technology and creative problem-solving complements her leadership in developing effective marketing strategies, making her a valuable asset in the marketing industry.

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