David Yussen
About David Yussen
David Yussen serves as the Sr. Director of Analytics & Insights at Bold Orange, where he focuses on delivering strategic insights and analytics services. He has extensive experience in marketing and analytics, having held various leadership roles at notable companies such as Best Buy and ICF Next.
Current Role at Bold Orange
David Yussen serves as the Sr. Director of Analytics & Insights at Bold Orange, a position he has held since 2022. In this role, he focuses on delivering strategic insights and actively engages in client work and team development. His responsibilities include providing a range of analytics services, such as marketing measurement, full-service digital analytics, and data visualization. Yussen's work aims to enhance customer experience through data intelligence and decision science.
Previous Experience at Best Buy
David Yussen has extensive experience at Best Buy, where he held multiple roles from 2014 to 2021. He began as a Marketing Manager in CRM Strategy from 2014 to 2016, followed by a position as Senior Manager of Marketing Measurement & Insights from 2016 to 2018. He then advanced to Director of Marketing Decision Science & Analytics, serving from 2018 to 2021. His tenure at Best Buy allowed him to develop expertise in marketing analytics and insights within a retail environment.
Education and Expertise
David Yussen holds a Bachelor of Arts (B.A.) in Psychology with a minor in Computer Science from Lehigh University. He furthered his education by obtaining a Master of Business Administration (M.B.A.) in Marketing & Strategic Management from the University of Minnesota - Carlson School of Management. His academic background supports his expertise in developing strategic insights and enhancing customer experiences through data intelligence.
Career Path and Other Roles
Before joining Bold Orange, David Yussen held various positions in marketing and analytics. He worked as a Director of Analytics at ICF Next from 2021 to 2022 and as a Marketing Manager at Global Volunteers from 2006 to 2007. Additionally, he served as a Consultant at Synygy from 1999 to 2000 and as Director of Marketing Analytics and Campaign Operations at The Lacek Group from 2007 to 2014. His diverse career spans both agency and retail environments.
Specializations in Analytics
David Yussen specializes in several areas within analytics, including CRM Strategy & Personalization, Email Marketing, Digital Analytics Consulting, Media Measurement, and Dashboarding. His focus on these specializations allows him to lead high-performing teams and deliver effective analytics solutions that drive marketing success.