Greta (Hughes) Naas
About Greta (Hughes) Naas
Greta (Hughes) Naas is the Director of Client Strategy at Bold Orange, where she develops marketing strategies for notable clients like Red Wing Shoes and Optum. With a strong background in team management and data-driven insights, she has held various roles in prominent marketing firms across the United States.
Work at Bold Orange
Greta Naas serves as the Director of Client Strategy at Bold Orange, a position she has held since 2023. In this role, she focuses on developing effective marketing strategies for clients, leveraging her extensive experience in the industry. Her approach emphasizes collaboration and data-driven insights to address real-world business challenges.
Previous Experience in Marketing
Prior to her current role, Greta Naas accumulated significant experience in marketing and client strategy across various organizations. She worked at REI as a Senior Program Manager in Marketing Strategy from 2021 to 2023 and as a Program Manager in Marketing Integration from 2018 to 2021. Her tenure at Goodby Silverstein & Partners as an Account Manager from 2017 to 2018 further contributed to her expertise in managing client relationships.
Career Background
Greta Naas has a diverse career background in marketing and client strategy. She began her professional journey at Olson as an Account Executive from 2009 to 2013. She then transitioned to Carmichael Lynch, where she served as an Account Supervisor from 2013 to 2017. This progression showcases her ability to adapt and thrive in various roles within the marketing sector.
Education and Expertise
Greta Naas studied at the University of Wisconsin-Madison, where she earned a JBA in Strategic Communication, focusing on Journalism, Advertising, and Marketing. Her educational background supports her professional expertise in developing marketing strategies and managing teams effectively.
Leadership and Team Management Skills
Greta Naas has a strong background in managing and coaching teams, with an emphasis on personal development and leadership. She is experienced in navigating complex organizational structures and leading teams through uncertain projects, demonstrating her capability to foster growth and collaboration in various settings.