Heather Benidt
About Heather Benidt
Heather Benidt is a Marketing Automation Manager at Bold Orange, with a background in campaign management and digital media. She has held various roles in marketing and analytics, including positions at Epsilon and Vanguard Communications Group, and has a degree in Business Administration from Colorado State University.
Work at Bold Orange
Heather Benidt serves as the Marketing Automation Manager at Bold Orange, a position she has held since 2021. In this role, she manages the Oracle Eloqua Account-Based Marketing (ABM) program, which supports dynamic content for 23 companies and 4 personas. Her responsibilities include leading client affiliate onboarding for both new and existing program participation, demonstrating her capabilities in client relationship management.
Previous Experience at Epsilon
Heather Benidt worked at Epsilon from 2016 to 2020, where she held multiple roles. Initially, she served as a Business Systems Analyst – Campaign Manager for four years in Denver, Colorado. In 2020, she transitioned to the role of Senior Campaign Manager, where she worked for ten months. Her experience at Epsilon contributed to her expertise in marketing automation and campaign management.
Education and Expertise
Heather Benidt studied at the University of Westminster, where she focused on Business Management and Human Resources, achieving a Business Administration qualification in 2010. Additionally, she earned a Bachelor of Science in Business Administration from Colorado State University, with a concentration in Marketing and an International Business Certificate, completing her studies in 2011. She is also a certified Salesforce Marketing Cloud Email Specialist, highlighting her proficiency in email marketing automation.
Background in Digital Media and Marketing
Before her current role, Heather Benidt gained extensive experience in digital media and marketing. She worked at Vanguard Communications Group as a Digital Media Coordinator and later as a Digital Media Manager from 2014 to 2016. Additionally, she held positions at Lubick Foundation/RamStrength as an Email Marketing and Events Contractor and at Endurance Conspiracy as an Event Marketing Assistant and Customer Service Representative.
Early Career and Internships
Heather Benidt began her career with various roles that laid the foundation for her marketing expertise. She worked as a Marketing Intern at the SAGE Program in 2010 for three months. Following this, she joined Lubick Foundation/RamStrength as an Email Marketing and Events Contractor from 2011 to 2016, where she developed her skills in email marketing and event coordination.