Julia Testa
About Julia Testa
Julia Testa serves as the Senior Vice President of Strategy and Analytics at Bold Orange, where she has worked since 2022. With a robust background in marketing and analytics, she has held various leadership roles across multiple companies and industries, focusing on customer experience strategies and integrated marketing.
Current Role at Bold Orange
Julia Testa currently serves as the Senior Vice President of Strategy and Analytics at Bold Orange. She has held this position since 2022 in the Greensboro--Winston-Salem--High Point Area. In her role, she focuses on leading strategic initiatives and analytics to enhance business performance and customer engagement.
Previous Experience at Bold Orange
Before her current role, Julia Testa worked at Bold Orange as Vice President of Strategy and Analytics from 2018 to 2022. During her four years in this position, she contributed to the development of strategies that improved client outcomes and optimized marketing efforts.
Professional Background
Julia Testa has a diverse professional background, having worked in various roles across multiple organizations. She was a Group Account Director and Vice President of Strategy at Olson from 2012 to 2017. Additionally, she held positions at Carlson Marketing, Denali Marketing, and New York City Dance Alliance, where she developed her expertise in account management and brand planning.
Education and Expertise
Julia Testa earned her MBA in Marketing from the University of Minnesota - Carlson School of Management, studying from 2003 to 2005. She also holds a BA in Psychology from the University of Wisconsin-Madison, where she studied from 1995 to 1999. Her educational background supports her strong skills in qualitative and quantitative research, segmentation, and persona development.
Skills and Specializations
Julia Testa possesses extensive experience in developing customer experience strategies across various industries, including retail, financial services, non-profit, health and wellness, and media/broadcast. She specializes in integrating creative, analytics, and technology to drive business growth and has a proven track record in evolving integrated marketing strategies in an omni-channel environment.