Lindsay Sheldon
About Lindsay Sheldon
Lindsay Sheldon is a Senior Strategist currently working at Bold Orange, with a diverse background in marketing and communications across various organizations. She has held significant roles at mdg, NAfME, and other companies, where she successfully delivered data-driven solutions and provided strategic guidance for major clients.
Current Role at Bold Orange
Lindsay Sheldon serves as a Senior Strategist at Bold Orange, a position she has held since 2022. In this role, she provides strategic guidance on integrated marketing communications plans for some of the agency's largest clients. Her focus is on leveraging data and creativity to develop effective marketing strategies that drive engagement and revenue.
Previous Experience in Marketing and Communications
Before joining Bold Orange, Lindsay held various positions in marketing and communications. She worked as Group Director and Account Strategist at mdg from 2018 to 2022, where she focused on delivering data-driven solutions for Fortune 500 companies. Prior to that, she served as Senior Director of Marketing and Communications at the National Council of Teachers of English for five months in 2022 and as Director of Marketing Communications & Development at the National Association for Music Education from 2014 to 2018.
Educational Background
Lindsay Sheldon has a comprehensive educational background in marketing and analytics. She earned a Bachelor of Arts in Sociology and a Master of Arts in Integrated Marketing Communications from St. Bonaventure University. Additionally, she completed a specialization in Market Research at the University of California, Davis in 2023 and obtained an Executive Certificate in Business Analytics from The Wharton School in 2021.
Career Development and Skills
Throughout her career, Lindsay has developed a strong skill set in marketing and communications. She has experience in various roles, including Client Marketing Manager at Boxwood Career Solutions and Account Executive at Gelia. Her work has consistently involved providing strategic marketing solutions and managing communications for diverse organizations, including educational institutions and non-profits.
Passion for Data-Driven Solutions
Lindsay Sheldon is passionate about using data and creativity to address complex marketing challenges. Her approach focuses on delivering meaningful solutions that enhance client engagement and drive revenue growth. This commitment to data-driven marketing has been a hallmark of her career, influencing her strategies and client interactions.