Stacy Kjelland
About Stacy Kjelland
Stacy Kjelland is the Vice President of Client Strategy and Services at Bold Orange, where she leads account service teams to enhance customer experiences. With extensive experience in client success and growth across various companies, she emphasizes the importance of authentic human connections in driving business progress.
Work at Bold Orange
Stacy Kjelland serves as the Vice President of Client Strategy + Services at Bold Orange since 2020. In this role, she leads high-performing account service teams focused on transforming customer experiences. Her leadership aims to drive stronger customer acquisition, growth, and retention for the company. Bold Orange is known for its commitment to enhancing client relationships and delivering effective marketing solutions.
Previous Experience in Client Strategy
Prior to her current position, Stacy Kjelland worked at ICF Next as Senior Partner, Client Success + Growth from 2011 to 2020. During her nine years there, she focused on client success strategies that contributed to business growth. Her earlier roles include Senior Account Director at Aimia Inc from 2007 to 2011 and Account Director at IMAGEHAUS from 2004 to 2006, both in the Greater Minneapolis-St. Paul Area.
Education and Expertise
Stacy Kjelland studied at Minnesota State University from 1986 to 1990. Her educational background laid the foundation for her extensive career in client strategy and account management. She possesses expertise in leveraging consumer and data insights to create effective loyalty experiences that yield measurable results.
Achievements in Loyalty Programs
Stacy Kjelland directed the relaunch of the global hotel loyalty program 'goldpoints plus', which resulted in a 14% increase in customer acquisition, a 27% increase in engagement, and a 20% revenue target outperformance. This initiative highlights her ability to drive significant business outcomes through strategic planning and execution.
Background and Personal Interests
Stacy Kjelland has a diverse professional background, having held various roles in account management and client strategy since 1990. Outside of her professional life, she enjoys attending farm auctions, practicing yoga, and hosting Friday night dance parties with her children. These activities reflect her appreciation for community and family engagement.