Tess Fellman
About Tess Fellman
Tess Fellman serves as an Account Supervisor at Bold Orange, where she has worked since 2018. With a background in marketing and account management, she specializes in customer experience strategy, digital marketing, and client relationship management.
Work at Bold Orange
Tess Fellman has served as an Account Supervisor at Bold Orange since 2018. In this role, she manages client relationships for notable brands such as RaiseRight, Anytime Fitness, and Target Accelerators. Her responsibilities include overseeing marketing strategy, development, and execution. She also directs social media strategy and campaign management to improve brand presence and engagement. Tess focuses on enhancing customer engagement and retention through the development and management of CRM and loyalty programs.
Previous Experience in Marketing
Before joining Bold Orange, Tess held several positions in marketing and account management. She worked at ICF Olson as a Senior Account Manager for 11 months in 2017-2018, and previously as an Account Manager from 2013 to 2016. Tess also gained experience at Periscope as an Account Manager for one year. Her early career included roles at Nina Hale Inc. as a Sales and Marketing Assistant and Intern, as well as a Marketing/Specialty Leasing Intern at Mall of America.
Education and Expertise
Tess Fellman earned a Bachelor of Arts degree in Marketing from the University of St. Thomas. Her academic background provides a foundation for her expertise in digital experience auditing, optimization, and development. She specializes in journey and experience mapping, customer insights, and brand platform development. Tess is skilled in leading integrated customer acquisition and retention campaigns across traditional and digital channels.
Marketing Strategy and Analytics
In her current role, Tess is responsible for implementing and optimizing marketing automation platforms to enhance operational execution. She develops and manages analytics and reporting systems that provide insights to inform marketing strategies. Tess's focus on customer insights and experience mapping allows her to create effective marketing strategies that drive customer engagement and retention.