Vince Keefe
About Vince Keefe
Vince Keefe serves as the Senior Director of Experience Strategy at Bold Orange, where he has worked since 2021. With extensive experience in digital media and strategy, he focuses on creative problem solving to enhance brand experiences.
Work at Bold Orange
Vince Keefe has been serving as the Senior Director of Experience Strategy at Bold Orange since 2021. In this role, he focuses on strategic and creative problem-solving to meet business objectives. His work involves planning and architecting customer experiences with brands across multiple channels, devices, and platforms. Based in Minneapolis, Minnesota, Keefe has contributed to the agency's efforts in enhancing client engagement and driving effective marketing strategies.
Previous Experience in Digital Strategy
Before joining Bold Orange, Vince Keefe held several positions that contributed to his expertise in digital strategy. He worked at ICF Next as Director of Digital Experience Strategy from 2019 to 2021, where he focused on enhancing digital interactions. Prior to that, he was with Olson, first as Associate Director of Digital Media from 2009 to 2012 and later as Associate Director of Digital Strategy from 2013 to 2016. His experience spans various roles that emphasize digital marketing and strategic planning.
Background in Media Planning
Vince Keefe has a solid background in media planning, having worked at Colle+McVoy as a Senior Media Planner from 2002 to 2005. He also served as VP, Associate Media Director at MRM Worldwide from 2005 to 2009. These roles provided him with a comprehensive understanding of media strategies and their impact on marketing effectiveness, further enhancing his capabilities in experience strategy.
Education and Expertise
Vince Keefe earned a Bachelor of Business Administration (B.B.A.) in Economics from Marquette University, where he studied from 1989 to 1993. His educational background laid the foundation for his career in marketing and digital strategy. Keefe has developed expertise in transitioning from traditional digital marketing to a more integrated approach in a digital world, focusing on enhancing brand experiences across various platforms.