Danielle Sih
About Danielle Sih
Danielle Sih serves as the Senior Director of Brand Marketing at Boll & Branch, where she has developed integrated marketing campaigns and led cross-functional teams. She has extensive experience in brand marketing, having held positions at notable companies such as Gap, David Yurman, and Abercrombie & Fitch.
Current Role at Boll & Branch
Danielle Sih serves as the Senior Director of Brand Marketing at Boll & Branch, a position she has held since 2023. In this role, she is responsible for leading the brand's marketing strategies and initiatives. She has developed integrated marketing campaigns focused on brand partnerships and cause-marketing programs, contributing to the company's growth and market presence.
Previous Experience at Boll & Branch
Prior to her current role, Danielle worked at Boll & Branch as the Director of Brand Marketing from 2021 to 2023. During her tenure, she played a key role in shaping the brand's marketing approach and enhancing its visibility in the competitive market.
Career Background in Brand Management
Danielle Sih has extensive experience in brand management, having worked at Gap as a Senior Brand Manager from 2017 to 2021. She also held the position of Brand Manager at David Yurman for eight months in 2016. Her career at Abercrombie & Fitch included various roles, such as Senior Strategist in Global Brand Management and Social Media Manager, where she developed strategies that supported brand growth.
Education and Academic Background
Danielle studied at the University of Notre Dame, where she earned a Bachelor of Business Administration (BBA) in Marketing from 2006 to 2010. She also participated in a Summer Abroad Program in London in 2008, further enhancing her academic experience.
Expertise in Marketing and Brand Strategy
Danielle possesses expertise in leading cross-functional teams during brand and cultural transitions. She has a proven ability to deliver change during seasonal brand launches, showcasing her skills in integrated marketing and strategic planning.