Sal Capizzi
About Sal Capizzi
Sal Capizzi is the Vice President of Marketing at Book4Time Inc., where he leverages his extensive experience in the wellness industry to develop innovative marketing strategies. He has held various roles in organizations such as Equinox and NEXUS Luxury Collection, and he is also an educator, hosting the Spa Leader Masterclass Series.
Current Role at Book4Time
Sal Capizzi serves as the Vice President of Marketing at Book4Time Inc., a position he has held since 2024 in Dallas, Texas. In this role, he utilizes his expertise in operations and technology to develop innovative marketing strategies. He focuses on embracing technology to provide software solutions, digital platforms, and data-driven insights, which enhance operational efficiency and customer engagement.
Previous Experience in Marketing and Spa Management
Prior to his current role, Sal Capizzi worked at Book4Time Inc. as the Director of Marketing from 2022 to 2024. He also held various positions at Equinox, including Complex Flagship Spa Manager and Flagship Spa Manager, where he pioneered initiatives that transformed traditional wellness programs. His experience at NEXUS Luxury Collection as Director of Spa and Wellness further solidified his expertise in the spa and wellness industry.
Education and Certifications
Sal Capizzi has a diverse educational background. He earned a Bachelor of Science in Psychology from Buffalo State University from 2009 to 2013. He also holds a Certificate in Human Resources Management from the University of Minnesota. Additionally, he studied Massage Therapy at the New York Institute of Massage Inc., achieving a state license. He has furthered his education with a Certificate in The Science of Well-Being from Yale University.
Leadership Initiatives in the Spa Industry
Sal Capizzi hosts the Spa Leader Masterclass Series, focusing on leadership and innovation within the spa and wellness industry. This initiative showcases his commitment to advancing the field and sharing knowledge with industry professionals. His leadership roles at various organizations have allowed him to implement significant changes and improvements in wellness programs.
Technical Skills and Systems Experience
Sal Capizzi possesses a comprehensive skill set that includes experience with various marketing and operational tools. He is proficient in platforms such as HubSpot, Salesforce, Adobe Creative Cloud, and BambooHR. This diverse systems experience enables him to effectively integrate technology into marketing strategies and operational processes.