Agnieszka Zielińska
About Agnieszka Zielińska
Agnieszka Zielińska is a Senior Marketing Automation Specialist at Booksy, where she has worked since 2020. She has a background in marketing and finance, with previous roles at Unilever and EY, and holds a Master's degree from SGH Warsaw School of Economics.
Work at Booksy
Agnieszka Zielińska has been serving as a Senior Marketing Automation Specialist at Booksy since 2020. In this role, she plays a key part in designing and executing A/B experiments aimed at improving the effectiveness of lifecycle campaigns. She acts as a technical expert for marketing technology administration, providing support to various country teams within the organization. Additionally, she collaborates with the Business Intelligence team to assess the impact of lifecycle communication efforts, ensuring that marketing strategies are data-driven and effective.
Previous Experience at Unilever
Prior to her current position, Zielińska worked at Unilever in several roles. She began as an Assistant in Customer & Shopper Marketing for three months in 2015. She then progressed to a Customer & Shopper Marketing Specialist from 2015 to 2016, followed by a Senior Specialist role from 2017 to 2018. Her time at Unilever provided her with valuable experience in customer and shopper marketing strategies within a global consumer goods company.
Education and Expertise
Agnieszka Zielińska holds a Master's degree in Finance and Accounting from SGH Warsaw School of Economics, which she completed from 2015 to 2017. Prior to that, she earned a Bachelor's degree in Finance and Accounting from the same institution, studying from 2012 to 2015. Her educational background equips her with a solid foundation in financial principles and marketing strategies, enhancing her capabilities in her professional roles.
Internship Experience
Zielińska gained early professional experience through various internships. She worked as an Intern in Controlling at Bosch for nine months in 2014-2015 and as an Intern in Cooperation & Assistance at Ecorys for one month in 2014. Additionally, she served as a Student Ambassador at EY for ten months from 2014 to 2015. These roles contributed to her understanding of different business environments and marketing practices.
Career Progression
Zielińska's career progression reflects a strong focus on marketing and analytics. After her internships, she transitioned to iProspect as an eCRM Specialist from 2018 to 2020, where she honed her skills in customer relationship management. Her diverse experiences across multiple companies and roles have equipped her with a comprehensive understanding of marketing automation and customer engagement strategies.