Joseph Gheriafi
About Joseph Gheriafi
Joseph Gheriafi is a Marketing Automation Specialist at BoomerangFX in Mississauga, Ontario, with a background in marketing and consulting. He has experience in implementing marketing automation strategies and managing client portfolios across various regions.
Work at BoomerangFX
Joseph Gheriafi has been employed at BoomerangFX since 2022, initially serving as an Implementation Specialist and transitioning to the role of Marketing Automation Specialist in 2023. His work is based in Mississauga, Ontario, Canada, where he operates on-site. In his current role, he has successfully led the implementation and process creation of Marketo Engage, collaborating with various teams to improve automated email designs.
Education and Expertise
Joseph Gheriafi holds a Bachelor of Business Administration (BBA) in Marketing from the University of Guelph-Humber, which he completed from 2015 to 2019. He is currently pursuing a Master of Science (MS) in Innovation, Leadership, and Management at the University of York, a program he has been enrolled in since 2021. His expertise includes managing client portfolios in healthcare regulatory environments and training clients across various sectors.
Background
Before joining BoomerangFX, Joseph worked at VANGUARDS Consulting as an Associate Consultant from 2019 to 2022 in Beirut, Lebanon. He also gained experience in marketing and business development through internships at Youvic Technologies Inc. and Swob Inc. in Ontario, Canada. His early career included a student internship at BLOM BANK s.a.l. and a trainee position at AUB Regional External Programs.
Achievements
During his tenure at BoomerangFX, Joseph achieved a 30% increase in customer retention by optimizing onboarding processes and automation strategies. His work involved direct API integration and webhooks to enhance email templates. He has also been involved in training and consulting for a diverse range of clients, including government organizations and the healthcare sector, particularly focusing on electronic medical records (EMR) and electronic health records (EHR) systems.