Charlotte Woodward
About Charlotte Woodward
Charlotte Woodward is a Senior Marketing Manager specializing in demand generation at BoomTown, with extensive experience in B2B and B2C marketing strategies. She has a background in marketing automation tools and has held various marketing roles at Blackbaud and Vision2 Systems.
Work at BoomTown
Charlotte Woodward currently serves as the Senior Marketing Manager for Demand Generation at BoomTown, a real estate platform. She has held this position since 2018, contributing to the company's marketing strategies in the Charleston, South Carolina area. In her role, she has implemented defined processes for content creation, thought leadership sharing, and funnel conversion, demonstrating her ability to enhance marketing effectiveness within a start-up environment.
Previous Experience in Marketing
Before joining BoomTown, Charlotte Woodward held several marketing positions at Blackbaud, a leading software company. She worked as an Account Development Representative from 2013 to 2014, followed by roles as Enterprise Associate Demand Marketing Manager from 2014 to 2016, and Demand Generation Marketing Manager from 2016 to 2018. Additionally, she briefly worked at Vision2 Systems as Manager of Marketing in 2018. Her diverse experience spans both B2B and B2C marketing strategies.
Education and Expertise
Charlotte Woodward studied at the College of Charleston, where she earned a Bachelor of Arts (B.A.) in Communication Studies from 2010 to 2013. She also attended the University of South Carolina-Columbia for one year in 2009. Her educational background supports her expertise in marketing automation tools, including HubSpot, Pardot, and Marketo, as well as budgeting and planning for marketing campaigns.
Involvement with Charleston AMA
Charlotte Woodward served as a Board Member and Director of Special Interests for the Charleston chapter of the American Marketing Association (AMA) from 2015 to 2020. In this role, she contributed to the local marketing community and engaged with professionals in the field, enhancing her network and understanding of industry trends.
Skills and Specializations
Charlotte Woodward specializes in various aspects of marketing, including event logistics and measuring return on investment (ROI). She utilizes data to influence strategic marketing decisions, ensuring that her campaigns are effective and aligned with business objectives. Her skills encompass both the creative and analytical sides of marketing, making her a versatile professional in the field.