Sara Kilbride
About Sara Kilbride
Sara Kilbride is a Marketing Operations Specialist at BoomTown, where she manages marketing campaigns and develops analytical tools. She has a background in demand generation and business development, with previous roles at Benefitfocus and Snapcastr.
Work at BoomTown
Sara Kilbride has been employed at BoomTown, a real estate platform, as a Marketing Operations Specialist since 2019. In her role, she manages the strategic and tactical planning and execution of marketing campaigns and programs. She has developed analytical tools aimed at improving marketing efficiency and effectiveness. Her expertise includes a strong understanding of marketing automation platforms and related connecting marketing technologies.
Previous Experience at Benefitfocus
Prior to her current position, Sara Kilbride worked at Benefitfocus in various roles. She served as an Analyst in Demand Generation for five months in 2018, followed by a promotion to Senior Analyst in Demand Generation, where she worked for eight months. Additionally, she held the position of Senior Business Development Representative for the Enterprise West Coast and Strategic Great Plains from 2017 to 2018, and as a Business Development Representative for Strategic Great Plains, Texas, from 2016 to 2017.
Education and Expertise
Sara Kilbride earned her Bachelor of Arts (BA) degree in Communication and Media Studies with a minor in Psychology from the University of Tennessee-Knoxville, where she studied from 2005 to 2010. Her educational background supports her expertise in marketing operations, particularly in the areas of campaign management and marketing analytics.
Background in Client Success and Sales
Before her tenure at Benefitfocus, Sara Kilbride gained experience as a Client Success Specialist at Snapcastr from 2015 to 2016. She also worked as a Sales Representative at Dal-Tile Corporation from 2011 to 2014. Earlier in her career, she held a junior staff position at Sea Island from 2008 to 2009, contributing to her diverse professional background.