Kristof ✰✰✰ Herpelinckx™
About Kristof ✰✰✰ Herpelinckx™
Kristof Herpelinckx is a seasoned SEO and PPC manager with extensive experience in digital marketing. He currently serves as the Company Owner at DigiLeaps and the Founder of LoveNails, while also holding the position of Head of SEO at Napoleon Sports & Casino.
Work at Boondoggle
Currently, Kristof Herpelinckx serves as the SEO/PPC Manager at Boondoggle, a position he has held since 2021. In this role, he oversees the implementation of SEO strategies and manages PPC campaigns to enhance digital visibility. His responsibilities include optimizing content for search engines and ensuring that all initiatives align with the company's marketing objectives. Kristof's expertise in SEO and PPC allows him to drive significant traffic and improve search rankings for Boondoggle's clients.
Current Roles and Responsibilities
In addition to his role at Boondoggle, Kristof is the Head of SEO at Napoleon Sports & Casino, where he has worked since 2023. He leads the SEO function, setting strategies and driving implementation to enhance the visibility of digital gaming and sports products. His responsibilities include building and managing a team to achieve SEO targets, performing keyword searches, and monitoring ongoing SEO campaigns for continuous improvement. Kristof also oversees both on-site and off-site SEO optimization.
Education and Expertise
Kristof holds a Bachelor's degree in Marketing from HOGENT, which he completed from 2002 to 2005. He also studied multimedia at Katholieke Hogeschool Mechelen for one year. His educational background includes a focus on economics and languages from Karmelieten and Sint-Jozefsinstituut. This diverse education has equipped Kristof with a strong foundation in digital marketing, SEO, and project management.
Previous Work Experience
Before his current roles, Kristof gained extensive experience in various positions. He worked as a Senior Account/Project Manager at IPG Mediabrands from 2014 to 2019, focusing on SEO, SEA, and CRO. He also held positions at TVH as a Senior Global SEO Specialist and at Authority BVBA as a Performance & Digital Client Manager. His career began with roles at Netlog and Immoweb, where he developed skills in web community management and marketing communications.
Achievements in SEO and Digital Marketing
Throughout his career, Kristof has implemented comprehensive SEO strategies and content marketing campaigns that have driven visibility and organic traffic for various digital platforms. He has a proven track record of optimizing content within budget constraints and measuring SEO performance using KPIs. His ability to identify product and tech SEO requirements has contributed to the success of the teams he leads, particularly at Napoleon Games.