Este Pretorius
About Este Pretorius
Este Pretorius is the founder of Boost Sales, specializing in LinkedIn lead generation and training. With a background in Industrial Psychology and Marketing, she has developed a 21-step system for LinkedIn training and is recognized as an authority in customer acquisition.
Work at Boost Sales - LinkedIn Training and Done For You Services
Este Pretorius serves as the Founder of Boost Sales, a company specializing in LinkedIn lead generation, training, and social selling consulting. Since 2020, she has been a LinkedIn Lead Generation Trainer, providing both live and on-demand advanced training. Este also conducts training on LinkedIn content development, helping clients generate leads from their posts. Her role includes being a speaker on LinkedIn lead generation and social selling. Additionally, she offers outsourced LinkedIn content creation and a comprehensive package for LinkedIn profile and messaging setup, aimed at enhancing clients' networking and sales capabilities.
Education and Expertise
Este Pretorius holds a BCOM in Industrial Psychology from RAU, where she studied from 1996 to 1998. She furthered her education with an Honours degree in Marketing in 1999 and earned a Master's degree in Marketing Management in 2000. Este has also completed certifications as a Customer Acquisition Specialist and an Email Marketing Specialist through Digital Marketer. Her academic background in psychology and marketing provides her with a unique perspective on customer acquisition and LinkedIn optimization.
Background in Marketing and Lead Generation
Este has extensive experience in marketing and lead generation, currently serving as the Marketing Director at The Marketing Centre SA since 2017. She has worked with MTG Marketing Sense since 2016, focusing on marketing and lead generation strategies. Her previous roles include Solutions Marketing Manager and Business Development Manager at Dimension Data Middle East and Africa, where she gained valuable insights into security solutions and marketing strategies. Este's diverse background equips her with the skills necessary to excel in her current endeavors.
Achievements in LinkedIn Training and Development
Este Pretorius has developed a scientifically tested, 21-step system for LinkedIn training that enhances networking and sales effectiveness. She specializes in maximizing key areas of LinkedIn profiles to attract clients and offers comprehensive reviews and makeovers for LinkedIn Company Pages. Este is recognized as an authority in customer acquisition and has been involved in training and development within the social marketing sector. Her approach simplifies complex concepts related to LinkedIn, making her training accessible and effective for her clients.
Client Engagement and Reputation
Este is known for her straightforward approach and ability to simplify LinkedIn strategies for her clients. She has built a reputation for her caring nature and is highly recommended for her expertise in LinkedIn optimization. All client acquisitions stem from the content she generates and posts on LinkedIn, showcasing her proficiency in content development. Este advocates for leveraging LinkedIn as a powerful business-building platform without relying on ad spend or cold calling, reflecting her commitment to effective marketing practices.