Caitlin Gray
About Caitlin Gray
Caitlin Gray is the Director of Growth at Boosted Commerce, where she has worked since 2021. With over 14 years of experience in digital marketing, she previously held positions at BioTRUST Nutrition and Bodybuilding.com, focusing on advertising campaigns and customer engagement.
Current Role at Boosted Commerce
Caitlin Gray serves as the Director of Growth at Boosted Commerce, a position she has held since 2021. In this role, she focuses on developing growth strategies that align with the company's objectives. Caitlin leverages her extensive experience in digital marketing to enhance customer engagement and drive sales. Her responsibilities include managing advertising campaigns across major retail platforms and ensuring that marketing initiatives meet company-level key performance indicators (KPIs).
Previous Experience at BioTRUST Nutrition
Before joining Boosted Commerce, Caitlin Gray worked at BioTRUST Nutrition as the Director of Search Marketing from 2014 to 2019. During her five years in this role, she was responsible for developing and executing search marketing strategies that improved online visibility and customer acquisition. Her work contributed to the overall growth of the company in the competitive nutrition market.
Career Background in Digital Marketing
Caitlin Gray has over 14 years of experience in digital marketing, having held various positions that have shaped her expertise. She worked as the SEM Program Manager at Bodybuilding.com from 2010 to 2014, where she managed search engine marketing initiatives. Following that, she served as the Director of Digital Media at Nathan James from 2019 to 2021, focusing on digital marketing strategies and customer engagement.
Educational Background in Marketing
Caitlin Gray earned her Bachelor of Business Administration (BBA) degree with a focus on Marketing and International Business from Boise State University. Her academic background provided her with a solid foundation in business principles, which she has applied throughout her career in various marketing roles.
Expertise in Advertising and Customer Engagement
Caitlin Gray specializes in utilizing advertising platforms and marketplaces for both B2B and D2C strategies. She has a strong focus on engaging customers through all stages of the sales cycle, ensuring precise timing and messaging. Caitlin has developed and implemented paid media programs from scratch, achieving or surpassing company-level KPIs, which demonstrates her capability in driving successful marketing outcomes.