Cassie Schirra
About Cassie Schirra
Cassie Schirra serves as the Merchandise Director at Boosted Commerce, where she utilizes her extensive experience in retail buying and merchandising to drive sales and develop private label brands.
Current Role at Boosted Commerce
Cassie Schirra serves as the Merchandise Director at Boosted Commerce, a position she has held since 2022. In this role, she strategically determines curated assortments and identifies key item opportunities to enhance sales. Her expertise includes designing and merchandising assortments specifically for private label brands, which contributes to the company's overall product performance.
Previous Experience in Retail Merchandising
Prior to her current role, Schirra held various positions in retail merchandising. She worked at Ross Stores, Inc. as a Buyer for Home Decor, Men’s Gifts & Barware from 2019 to 2022. Before that, she served as a Senior Buyer - Jewelry at francesca’s® from 2016 to 2019. Her career also includes roles as an Associate Buyer and Buyer at Charming Charlie, where she developed her skills in trend spotting and product assortment.
Educational Background in Fashion Merchandising
Cassie Schirra earned her Bachelor of Science (B.S.) degree in Fashion Merchandising and Business Administration Studies from Texas State University. She attended the university from 2005 to 2009, where she acquired foundational knowledge that supports her career in retail merchandising and product management.
Skills in Trend Analysis and Sales Performance
Schirra possesses a strong ability to spot trends and develop them into cohesive programs that drive sales. She has consistently produced positive gross margin sales profit returns on product performance season-to-season, demonstrating her effectiveness in the retail environment. Her analytical skills contribute to her success in curating product assortments that resonate with consumers.