Luci Ogden
About Luci Ogden
Luci Ogden is a Senior Director of Account-Based Marketing at boostr, with over 14 years of experience in B2B lifecycle marketing and a specialization in account-based marketing. She has held various marketing roles across multiple companies, including Fullscript and Purchasing Power, and is fluent in English, Portuguese, and Spanish.
Current Role at boostr
Luci Ogden serves as the Senior Director of Account-Based Marketing at boostr since 2022. In this role, she focuses on pipeline acceleration programs and optimizing marketing programs and channels. Her expertise in account-based marketing allows her to implement strategies that enhance customer engagement and drive revenue growth.
Previous Experience in Account-Based Marketing
Prior to her current position, Luci worked at Fullscript as the Director of Account-Based Marketing for five months in 2022. She also held the position of Customer Marketing Team Lead at Fullscript for four months in 2021. Her experience in these roles has contributed to her specialization in account-based marketing, which she has pursued for over eight years.
Background in B2B Marketing
Luci has over 14 years of experience in B2B lifecycle marketing. She has held various positions at Purchasing Power, including Director of B2B Marketing, Demand Generation & Loyalty Manager, and Associate Manager of B2B Marketing. Her background includes a focus on identifying new avenues and segments for revenue growth within small, mid, and enterprise acquisitions.
Educational Qualifications
Luci studied at ESAN - Escola Superior de Administração de Negócios, where she earned a degree in Business Administration from 1996 to 2000. This educational foundation has supported her extensive career in marketing and business development.
Language Proficiency and Skills
Luci is fluent in three languages: English, Portuguese, and Spanish. Her linguistic skills enhance her ability to engage with diverse markets. She is skilled in creating multi-channel, multi-touch go-to-market plans and has expertise in breaking through challenged markets to drive brand growth through organic social strategies.