Balaji Pandurangan
About Balaji Pandurangan
Balaji Pandurangan is a Manager of Digital Marketing & Analytics at BORN Group, where he has worked since 2018. He holds an MBA in Marketing and Finance from Anna University and has prior experience in digital analytics and editorial roles.
Work at BORN Group
Balaji Pandurangan has been with BORN Group since 2018, initially serving as Lead Digital Marketing & Analytics. In 2019, he transitioned to the role of Manager Digital Marketing & Analytics. Over the course of his tenure, he has accumulated six years of experience in digital marketing and analytics, contributing to the company's strategic initiatives and digital transformation efforts.
Education and Expertise
Balaji Pandurangan holds an MBA in Marketing & Finance from Anna University, where he studied from 2007 to 2009. He further enhanced his skills with a certification in Project Management from Loyola Institute of Business Administration (LIBA) in 2010. This educational background provides him with a solid foundation in both marketing principles and project management methodologies.
Previous Experience
Before joining BORN Group, Balaji Pandurangan worked at Cognizant Technology Solutions from 2014 to 2018 as a Digital Analytics professional. His earlier experience includes a role as Acquisitions Editor at Pearson Education from 2009 to 2010. These positions have contributed to his expertise in digital marketing and analytics.
Career Timeline
Balaji Pandurangan's career spans several key roles. He began his professional journey at Pearson Education as an Acquisitions Editor in 2009. He then moved to Cognizant Technology Solutions, where he focused on Digital Analytics from 2014 to 2018. Since 2018, he has been with BORN Group, progressing from Lead Digital Marketing & Analytics to his current position as Manager Digital Marketing & Analytics.