Devender Vashist
About Devender Vashist
Devender Vashist serves as the Regional Head of Alliances and Partnerships at BORN, bringing extensive experience in channel sales and business development from previous roles at companies like SAP, IBM, and Tata Consultancy Services.
Current Role at BORN
Devender Vashist serves as the Regional Head of Alliances and Partnerships at BORN, a position he has held since 2023. In this role, he focuses on developing strategic partnerships and alliances to enhance the company's market presence. His responsibilities include managing relationships with key stakeholders and driving collaborative initiatives that align with BORN's business objectives. His tenure at BORN has been marked by efforts to strengthen the company's position in the industry.
Previous Experience in Sales and Partnerships
Prior to his current role, Devender Vashist held several positions in sales and partnerships across various organizations. He worked at Fluent Commerce as a Channel Sales Leader from 2021 to 2023, and at IBM as Channel Sales Director from 2018 to 2020. His experience also includes a role as Partner Sales Manager at SAP from 2016 to 2018. Throughout his career, he has developed expertise in driving sales through channel partners, including major consulting firms such as PwC, KPMG, and Accenture.
Educational Background
Devender Vashist completed his Post Graduate Diploma in Business Management (PGDBM) at the Management Development Institute in Gurgaon, specializing in Marketing and Information Systems from 2004 to 2006. He also holds a Bachelor of Engineering (B.E.) degree in Electronics and Communication Engineering from C.R. STATE COLLEGE OF ENGINEERING, where he studied from 1997 to 2001. His educational background provides a strong foundation for his roles in business development and sales.
Expertise in Technology Solutions
Devender Vashist possesses in-depth knowledge of various technology products, including SAP CX, Hybris, IBM Watson Commerce, Watson Marketing, and CRM Cloud. He has expertise in transforming financial services accounts by implementing solutions focused on databases, analytics, and advanced reporting. His technical knowledge complements his sales experience, enabling him to effectively communicate the value of technology solutions to clients.
Career Progression and Roles
Devender Vashist's career spans over 15 years, with significant roles in business development and sales management. He began his career at Wipro Technologies as a Senior Business Development Executive and later joined Tata Consultancy Services, where he held multiple positions, including Business Development Manager, Regional Alliance Manager, and Global Alliances Manager. His diverse experience across different companies and roles has equipped him with a comprehensive understanding of the industry.