Gary Barth

Gary Barth

Director, User Experience And Content Strategy, North America @ BORN

About Gary Barth

Gary Barth serves as the Director of User Experience and Content Strategy for North America at Born Group, a position he has held since 2018. He has extensive experience in user experience design, having previously worked at notable companies such as Cognizant Technology Solutions and Accenture.

Current Role at Born Group

Gary Barth serves as the Director of User Experience and Content Strategy for North America at Born Group. He has held this position since 2018, contributing to the company's focus on enhancing user experiences and developing effective content strategies. His role involves overseeing projects that align user experience with business objectives, ensuring that digital solutions meet client needs.

Previous Experience at Cognizant Technology Solutions

Before joining Born Group, Gary Barth worked at Cognizant Technology Solutions as the Director of Experience Design from 2012 to 2017. During his five years in this role, he was based in Teaneck, New Jersey, where he led design initiatives aimed at improving user experiences across various digital platforms.

Experience at Accenture

Gary Barth served as a Design Thinking and Innovation Workshop Consultant at Accenture for nine months in 2017 to 2018. His work in Dublin, Ireland, focused on facilitating workshops that promoted innovative design thinking methodologies to enhance client solutions.

Educational Background

Gary Barth holds a Bachelor of Arts degree in Psychology and English from Rutgers College. He also earned a Master of Science degree in Psychology from the University of Idaho. His educational background provides a foundation for his work in user experience and content strategy.

Career History in User Experience

Gary Barth has extensive experience in user experience roles. He worked as a Senior Information Architect at Avenue a Razorfish from 2006 to 2008 and as a Senior Consultant in User Experience at Logical Design Solutions from 2008 to 2012. He also held positions as a User Experience Architect at Doubleclick and as a Senior Human Factors Engineer at Vitronics Inc, contributing to various projects that focused on user-centered design.

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