Guy Felder
About Guy Felder
Guy Felder is the Director of Experience Strategy and Program Management at BORN Group, where he has worked since 2022. He has over 15 years of experience in product design, marketing strategy, and customer experience across various sectors, including higher education and finance.
Current Role at BORN Group
Guy Felder serves as the Director of Experience Strategy and Program Management at BORN Group since 2022. His role is based in New York, New York, and he operates in a remote capacity. In this position, he focuses on integrating technology into experience strategies and program management, contributing to the company's objectives in enhancing customer engagement and satisfaction.
Previous Experience in Higher Education
Felder has extensive experience in the higher education sector, having worked at the University of Houston for a total of 12 years. His roles included Program Coordinator, Program Director, and Director of Marketing and Enrollment. He was involved in various initiatives aimed at improving student engagement and enrollment strategies, demonstrating his commitment to enhancing educational experiences.
Founding GF-CO
From 2018 to 2022, Guy Felder was the Founder of GF-CO, where he developed strategies that integrated technology with marketing efforts. His leadership in this role allowed him to apply his expertise in building strong brands and fostering relationships within the market, particularly in the Houston, Texas area.
Educational Background
Guy Felder studied at the University of Houston, where he earned a Bachelor's degree in Psychology from 2005 to 2007. His educational background provides a foundation for his understanding of human behavior, which he applies in his professional roles, especially in marketing and customer relationship development.
Expertise in Design Strategy and Technology
Felder possesses expertise in integrating technology within marketing strategies and enhancing customer experiences. He frequently writes and speaks on design strategy and the impact of technology in marketing, showcasing his knowledge and thought leadership in these areas. His work spans across various sectors, including higher education, finance, and mental health.