Hari Prasad P.
About Hari Prasad P.
Hari Prasad P. is the Head of Digital Marketing & Analytics at Born Group, where he has worked since 2016. He has extensive experience in digital marketing, user engagement optimization, and content marketing, having held various roles in notable companies across India.
Current Role at Born Group
Hari Prasad P. serves as the Head of Digital Marketing & Analytics at Born Group. He has held this position since 2016, contributing to the company's digital marketing strategies and analytics initiatives. His role involves overseeing various digital marketing campaigns and ensuring that analytics drive decision-making processes within the organization. Based in Chennai Area, India, he has played a significant role in enhancing the company's digital presence.
Previous Experience in Digital Marketing
Prior to his current role, Hari Prasad worked at Invention Labs as the Head of Digital Marketing from 2014 to 2016. He also held the position of Manager - Digital Marketing at ZOVI.com from 2012 to 2013. His experience includes managing online marketing strategies and optimizing user engagement, particularly for mobile applications. He began his career in digital marketing at Himatsingka Seide Limited, where he worked as Manager - Online Marketing for one year.
Educational Background
Hari Prasad P. studied at the Indian Institute of Management, Lucknow, where he earned a Post Graduate Program in Agri Business Management, Retail Marketing, Marketing, and Strategy from 2007 to 2009. He also holds a Bachelor of Technology (B.Tech.) in Computer Science and Engineering from Sri Venkateswara University College of Engineering, which he completed from 2000 to 2004. His educational background supports his expertise in digital marketing and analytics.
Skills and Expertise
Hari Prasad possesses a strong background in content marketing, including strategy, creation, and distribution. He has expertise in optimizing user engagement specifically for mobile applications. His skills extend to planning and executing marketing communications with both prospects and customers, ensuring effective outreach and engagement strategies.
Career Progression
Hari Prasad's career began as a Sr. Software Engineer at Birlasoft from 2004 to 2007. He then transitioned to a Business Analyst role at Sify, where he worked from 2009 to 2012. He later served as a Business Development Manager at Lighthouse for a brief period in 2009. His diverse experience across various roles and industries has contributed to his comprehensive understanding of digital marketing and analytics.