Joe Martin
About Joe Martin
Joe Martin serves as the Digital CX Manager at BORN Group in New York, where he has worked since 2013. He plays a key role in customer acquisition and manages e-commerce marketing efforts with full P&L responsibilities.
Work at BORN Group
Joe Martin has served as the Digital CX Manager at BORN Group since 2013, accumulating 11 years of experience in this role. Based in New York, he plays a strategic leadership role within the management team, focusing on customer acquisition. His responsibilities include leading external agencies and collaborating with various internal teams, such as merchandising, creative, customer service, sales, and merchandisers. Martin's role is integral to the company's digital customer experience initiatives.
Digital Marketing and E-commerce Expertise
In his position, Joe Martin has full P&L responsibilities for e-commerce marketing efforts. This encompasses online merchandising, digital marketing, and website production. He specializes in various platforms, including SAP CX, Magento, Oracle Commerce, and Salesforce Commerce Cloud. His expertise extends to multi-channel content and e-commerce, digital marketing, and strategies for online and mobile platforms.
Skills and Specializations
Joe Martin possesses a diverse skill set that includes international business, mobile marketing, branding and identity, interactive marketing, web development, business development, and lead generation. His comprehensive knowledge allows him to effectively manage and execute digital strategies that enhance customer engagement and drive business growth.
Strategic Leadership Role
As a Digital CX Manager, Joe Martin plays a crucial role in strategic leadership within the management team. He drives customer acquisition efforts and ensures alignment between external agencies and internal teams. His leadership is vital for the successful implementation of digital marketing strategies and enhancing the overall customer experience.