Srinivasan Dhandapani
About Srinivasan Dhandapani
Srinivasan Dhandapani is a Senior Digital Marketing Analyst with over a decade of experience in digital marketing, specializing in search engine journalism and social media optimization. He has worked at various companies, including Group Fmg and Born Group, and holds an MBA from the University of Madras.
Current Role at Born Group
Srinivasan Dhandapani serves as a Senior Digital Marketing Analyst at Born Group, a position he has held since 2015. Based in New York, New York, he has accumulated nine years of experience in this role. His responsibilities include analyzing digital marketing strategies and optimizing online presence for various clients. His expertise in search engine journalism and social media optimization contributes to enhancing the visibility and engagement of content across digital platforms.
Previous Experience in Digital Marketing
Prior to his current role, Srinivasan worked at Group Fmg as an Analyst in Digital Marketing for 11 years, starting in 2013. He also held positions at Gracesoft as an Assistant Webmaster from 2011 to 2012, and at K2b Solutions as a Senior Associate - Web Analyst from 2012 to 2013. His early career included a role at Sentientit Software Solution as an Associate - Web Analyst from 2010 to 2011. These positions provided him with a strong foundation in web analytics and digital marketing strategies.
Educational Background
Srinivasan Dhandapani obtained a Master of Business Administration from the University of Madras, where he studied from 2012 to 2014. He also holds a Bachelor of Engineering in Computer Science from Oxford College of Engineering, completed between 2007 and 2010. Earlier, he studied Computer Science at K.l.n Polytechnic College from 2004 to 2007. His educational background supports his expertise in digital marketing and web analytics.
Specializations and Skills
Srinivasan specializes in several areas of digital marketing, including social media optimization (SMO) and search engine journalism (SEJ). He has expertise in A/B and multivariate testing, allowing him to experiment with different web page designs to identify the most effective options. Additionally, he possesses skills in competitor analysis and web metrics analysis, which enable him to evaluate competitors' strategies and leverage data to enhance website performance.