Thaïs Montjean
About Thaïs Montjean
Thaïs Montjean serves as the Head of Strategy for EMEA at BORN Group, where she has worked since 2022. With extensive experience in digital marketing and content strategy, she has held various roles at notable companies including Ralph Lauren, LVMH, and Jo Malone London.
Current Role at BORN Group
Thaïs Montjean serves as the Head of Strategy for EMEA at BORN Group since 2022. In this role, she focuses on developing and implementing strategic initiatives that enhance the company's market presence and drive engagement across the region. Her responsibilities include collaborating with cross-functional teams to optimize processes and tools that support sales growth.
Previous Experience in Digital Marketing
Prior to her current position, Thaïs worked as a Freelance Digital Marketing Consultant for notable brands such as Ralph Lauren and Deckers Brands. During her tenure from 2018 to 2019, she specialized in site optimization and omni-channel initiatives. Her experience also includes roles at Jo Malone London and L'Oréal, where she managed global site experiences and demandware migration projects.
Co-founding D'Art Agency
Thaïs co-founded D'Art Agency, where she served as Co-founder and was involved in strategy and creative development from 2020 to 2022. This role allowed her to leverage her expertise in marketing and content strategy to support various clients and projects, enhancing brand visibility and engagement.
Educational Background
Thaïs Montjean studied at CELSA Paris-Sorbonne, where she earned a Master 2 degree in Marketing, Communication, Strategic Planning, Social Sciences, and Semiotics from 2006 to 2009. Additionally, she completed her Hypokhâgne and Khâgne at Groupe scolaire ENC Blomet, focusing on literary-oriented preparatory classes from 2004 to 2006.
Expertise in Strategic Marketing
Thaïs possesses expertise in auditing key stakeholders to identify barriers and areas for improvement for prestigious brands. She has a strong background in open innovation and client engagement, enabling her to create innovative strategic recommendations for marketing and branding. Her skills include managing large-scale projects and developing strategies that drive sales and engagement.