Tom Hoare
About Tom Hoare
Tom Hoare is a Senior Copywriter with extensive experience in brand language and communication strategies, currently working at Born Group and ico Design Partners in London. He also serves as Editor-in-Chief and Publisher at The Drummer's Journal in New York, and has contributed to projects for notable clients including the United Nations and Premier League football clubs.
Work at BORN
Tom Hoare has been employed at Born Group as a Senior Copywriter since 2018. In this role, he utilizes his high-level conceptual thinking skills to refine brand language and communication strategies. His work contributes to the overall creative output of the agency, which focuses on delivering innovative solutions for clients.
Current Roles and Responsibilities
In addition to his position at Born Group, Tom Hoare serves as the Editor-in-Chief and Publisher of The Drummer's Journal since 2012. He also holds a Senior Copywriter position at ico Design Partners, where he has been working since 2018. His responsibilities across these roles include crafting compelling narratives and overseeing editorial content.
Education and Expertise
Tom Hoare studied at The University of Glasgow, where he earned a BA in English Literature with Geography from 2006 to 2010. He furthered his education at the same institution, achieving an MLitt in Literature from 2010 to 2011. His academic background supports his expertise in brand identity and creative strategy.
Professional Background
Tom Hoare has a diverse professional background in copywriting and editorial roles. Before joining Born Group, he worked at Appnova S.r.l as a Senior Copywriter from 2016 to 2018 and briefly at Audible, Inc. in 2017. He also served as an Editorial Assistant at Harvard University Press and as a Staff Journalist & Researcher at BBC Scotland.
Client Contributions and Projects
Throughout his career, Tom Hoare has contributed to projects for high-profile clients, including the United Nations, West Ham United, and London Luton Airport. He has experience working with a range of clients, from Premier League football clubs to indie Californian cannabis companies, showcasing his versatility in the industry.