Janelle Brackett
About Janelle Brackett
Janelle Brackett is a Marketing Manager at BorrowWorks, where she has worked since 2019. With a background in customer and market research, she specializes in data-driven marketing strategies and has held various roles in notable companies such as Facebook and Best Buy.
Work at BorrowWorks
Janelle Brackett has served as the Marketing Manager at BorrowWorks since 2019, contributing to the company's marketing efforts for five years in the Dallas/Fort Worth Area. In this role, she executes customer and market research surveys to inform and enhance marketing strategies. Her expertise includes optimizing online listings and review platforms, which are integral to the company's marketing approach.
Previous Experience in Marketing
Prior to her current role, Janelle Brackett worked at Caliber Home Loans, Inc. as a Marketing Specialist from 2017 to 2019. She also held a position as an Ads Integrity Analyst at Facebook from 2015 to 2017. Her early career included roles at Best Buy, where she worked as a Mobile Consultant and a Sales Associate, gaining valuable experience in customer service and sales.
Education and Expertise
Janelle Brackett earned a Bachelor of Science degree in Public Relations, Advertising, and Applied Communication from The University of Texas at Austin, completing her studies from 2011 to 2015. Her educational background provides a strong foundation for her marketing career, where she specializes in crafting personalized content using data-driven insights for multi-channel marketing plans.
Skills in Marketing Automation
Janelle Brackett possesses a strong foundation in marketing automation and martech implementation. She has experience managing customer acquisition and retention campaigns, which are essential for driving business growth. Her skill set includes executing customer and market research surveys that inform strategic marketing decisions.
Internship and Early Career
In 2015, Janelle Brackett completed a marketing research internship at Golden Arm Media for four months. Additionally, she worked as a Student Advocate at CASA of Travis County in 2014. These early experiences contributed to her understanding of marketing dynamics and customer engagement.