John Lang
About John Lang
John Lang serves as the Director of Digital Marketing at BorrowWorks, where he applies his extensive experience in digital marketing and non-profit fundraising. He has a background that includes roles at Yahoo!, The Christian Broadcasting Network, and HP, and holds a Bachelor of Arts in Business Administration from Washington State University.
Work at BorrowWorks
John Lang serves as the Director of Digital Marketing at BorrowWorks, a position he has held since 2023. He operates within the Dallas-Fort Worth Metroplex in a hybrid work environment. In this role, he utilizes a comprehensive digital marketing toolkit, including platforms like Quantcast and Roku Ads Manager, to optimize advertising strategies. His responsibilities also include presenting strategic marketing insights and campaign results to board and C-level executives.
Education and Expertise
John Lang earned a Bachelor of Arts in Business Administration with a focus on Marketing from Washington State University. He possesses expertise in consultative sales techniques, which involve understanding client needs and providing tailored solutions. Additionally, he has skills in non-profit fundraising, utilizing tools such as Funraise and GiveSmart to support charitable initiatives.
Background
John Lang has a diverse professional background with experience in various roles and industries. He began his career as a Production Operator at HP in Vancouver, WA, in 1997. He later worked at Bally Total Fitness as a Program Director and at LSI Logic GmbH as a Process Operator. His experience also includes a position as Direct Sales Professional at Nautilus and as an Account Executive at Yahoo! in 2008.
Previous Roles at The Christian Broadcasting Network
Before joining BorrowWorks, John Lang held multiple positions at The Christian Broadcasting Network. He served as the Director of Marketing for CBN Animation from 2022 to 2023 and was the Senior Manager of Digital Advertising from 2009 to 2022. His tenure at CBN involved overseeing marketing strategies and digital advertising initiatives.
Project Management Skills
John Lang employs project management tools such as Asana and Basecamp to manage marketing projects and facilitate team collaboration. His experience in project management enhances his ability to execute marketing strategies effectively and ensure alignment within his team.