Cristina Melendez
About Cristina Melendez
Cristina Melendez is a Senior Account Manager specializing in Brand and Advertising at Borshoff in Indianapolis, Indiana, where she has worked since 2020. She has a background in marketing and public relations, having held various roles in the industry since 2015.
Work at Borshoff
Cristina Melendez has been employed at Borshoff since 2020, currently holding the position of Senior Account Manager in the Brand & Advertising division. In this role, she oversees advertising and brand campaigns with budgets reaching up to $1 million across various industries. Prior to her current position, she served as an Account Manager at Borshoff from 2017 to 2020, where she gained experience in managing client relationships and campaign execution.
Previous Experience in Marketing
Before joining Borshoff, Cristina Melendez worked as an Account Coordinator at Bandy Carroll Hellige from 2016 to 2017. Her career in marketing began at ALO Property Group, where she served as Marketing Director from 2015 to 2016. These roles contributed to her expertise in managing marketing initiatives and client communications.
Education and Expertise
Cristina Melendez earned her Bachelor's Degree in Public Relations from Ball State University, where she studied from 2010 to 2014. Her educational background provides a strong foundation for her work in brand management and advertising, equipping her with essential skills in communication and strategic planning.
Marketing Responsibilities
In her current role, Cristina Melendez manages the agency's internal marketing efforts and social media brand presence. She assists in developing comprehensive marketing plans, conducting competitor analyses, and preparing campaign results reports. Her collaborative approach involves working closely with clients, internal teams, and external vendors to ensure alignment with strategic objectives.