Jordan Overton
About Jordan Overton
Jordan Overton is a Digital Media and Analytics Director known for his insightful analysis of media trends and campaign performances.
Title: Digital Media and Analytics Director
Jordan Overton holds the position of Digital Media and Analytics Director. In this role, Jordan is responsible for overseeing digital media strategies and the analytics that drive these initiatives. This position involves managing various media channels, evaluating their performance, and using data-driven insights to optimize campaigns. Jordan's role is pivotal in ensuring that the organization's media presence is both effective and measurable.
Authored Blog Post: Mid-Year Check In: Have our 2023 Media Predictions Come True?
Jordan Overton authored a blog post titled 'Mid-Year Check In: Have our 2023 Media Predictions Come True?'. In this post, Jordan analyzed historical campaign performance and assessed media trends for 2023. The blog serves as a reflection on the accuracy of earlier predictions made about this year’s media landscape, providing insights into what has gone as expected and what has deviated from the forecasts. It acts as a valuable resource for understanding media trends and their practical implications.